Jaguar Ruins its Own Reputation

Jaguar ruined its own reputation - the brand's sales in Europe plummeted by almost 98%: from about 2000 cars per month a year ago to just 49 now. This downfall happened following the rebranding in November 2024, when the brand abandoned the iconic predator in the logo and replaced it with simple letters in a circle. The online audience reacted very negatively to the new style – and sales plummeted subsequently. A good example of why a strong identity should not be changed without a compelling reason – otherwise, you might end up with empty showrooms.