Kendrick Lamar's Super Bowl Performance Breaks Records

Kendrick Lamar's performance during the Super Bowl halftime show became the most watched in the show's history, with 133.5 million viewers tuning in live. The rapper managed to break Michael Jackson's record from 1993. The football game itself was watched by 126 million people, making Lamar's halftime show more popular than the game. Following the event, all tracks performed by Kendrick saw an increase in streams on Spotify - especially “Not Like Us”, which saw a 430% increase in streams. The YouTube recording of the performance gained 42 million views in two days.