Jeans Should Not Be Washed - Levi's CEO Charles Bergh

Jeans should not be washed - Levi's CEO Charles Bergh stated that he hasn't washed his jeans for over 10 years. Experts claim that washing jeans too often can ruin their 'unique characteristics.' If jeans need to be washed, it is recommended to do so after at least 10 wears, or ideally once a month. Before washing, jeans should be turned inside out, zippers and buttons fastened, and washed in cold water without conditioner. It is recommended to air dry jeans, as this helps maintain their shape, color, and fabric. Bergh even said that he showers directly in his jeans, and they have held up brilliantly.