Let Them Take Care of You

August 2, 2024

A simple psychological trick to improve your relationship. When you do something nice for your significant other, you start liking them even more – this effect is called the Benjamin Franklin effect. The psychological phenomenon suggests that we like people for whom we do nice things. Several couples participated in an experiment: One partner constantly showed care – said something nice, brought drinks, and so on, while the other did nothing. At the end of the experiment, the partners who did nice things valued their partners 5% more than at the beginning, according to questionnaires filled out by participants before and after the experiment. The takeaway? Make sure you let your partner take care of you. Don't insist on always paying the bill or driving yourself. Give your partner a chance to invest in you, and they will appreciate you even more.