British football fans can insure their beer at Euro 2024

June 28, 2024

Heineken has launched the HeineCare program, where fans can receive a voucher for a replacement glass if they accidentally spill their beer. The process works as follows: a fan spills their beer, shows the voucher, and gets a new one. British fans are quite clumsy - they spill around 6.25 million liters of beer per year at matches.