Coca-Cola Goes Transparent in Japan

June 11, 2024

Coca-Cola is now being sold as a transparent drink in Japan. The company has completely removed the black dye from its beverage. The reason behind this change is that office workers love to bring this drink to work, but due to its black color, their colleagues and bosses would immediately recognize that they were drinking Coca-Cola and silently judge or even reproach them. All because of the health and fitness trend in Japan. Now, the decolorized Coca-Cola in a glass looks just like water.