Decision paralysis

May 31, 2024

Jack Knech conducted an interesting experiment. He placed a cup of coffee in front of each student in the classroom, waited a few minutes, and then offered to exchange it for a chocolate bar. 90% of the students chose to keep the coffee. These were regular students, not diabetics, who had a normal attitude towards chocolate. To other students, Jack gave a chocolate bar and offered to exchange it for coffee. Now, the same 90% of the participants wanted to keep the chocolate. This is known as decision paralysis and signifies our tendency to avoid making any decision, even if it's not the optimal choice. People tend to stick with a boring job, stay with a person they no longer love, and so on. The experiment proved that people find it more comfortable to leave things as they are rather than making a thoughtful decision.