The Impact of Coffee Mugs on Taste Perception: A Study

The taste of coffee can vary depending on the mug you drink it from, according to research. It all comes down to how the human brain perceives this process - for example, if you drink coffee from your favorite mug, the beverage will bring you more enjoyment. The company you are in while drinking the beverage also affects taste perception. Even different images and motivational quotes on mugs can help start the day off better.