Parmesan Cheese in Italy Gets Microchipped

In Italy, parmesan cheese is now being microchipped. A tiny device the size of a grain of salt is embedded into each label of the original cheese. This technology allows wholesalers and retail stores to verify the authenticity of the renowned Parmigiano-Reggiano. This is how the Italian Consortium of Parmesan Producers is fighting against counterfeits in the market.