Wine from a supermarket for 2.5 euros won a gold medal at an international competition.

Once named the best sommelier in Belgium, Eric Boschman and the On n'est pas des pigeons team took the cheapest wine they could find from a supermarket and entered it into the competition. The bottle was disguised as a premium product, naming it Chateau Colombier and creating a more attractive label. They also came up with the story of a wine allegedly made from grape varieties native to the Côte de Sambre and Meuse. Participants sent samples of another, higher quality wine to the laboratory competition. It turned out that the organizers do not double-check the results. The experts praised the "rich taste with clean, youthful aromas".