In Japan, smile tutors are gaining popularity.

After a three-year mask regime because of the coronavirus, people have found that they have forgotten how to smile. Wearing masks has become the norm, and people have fewer opportunities and reasons to show a smile. The consequences of this problem are combated with the help of smile trainers. Training begins with a warm-up of facial muscles to relieve tension. After that, participants practice smiling in front of mirrors, following the instructions of the mentor. And the course itself costs a fabulous 80,000 yen - about 47,000 rubles.