Yellow has become the favorite color of zoomers, designers say.

Popular designers and brands are increasingly choosing it and moving away from the usual red carpets and shades of pink. In 2021, "Illuminating Yellow" was named one of Pantone's Colors of the Year, a vibrant canary hue heralding brighter days after the pandemic. According to the designers, it also symbolizes hope and optimism - "two feelings that young people desperately need in a shaky reality." But although yellow is gaining popularity, it has not yet been able to unite the entire generation. This is probably due to the fact that zoomers greatly value individuality and prefer to choose their own unique style rather than following trends.