Briefly about manipulation from the book "Psychology of Influence" by Robert Cialdini

Оbedience to authorities. Explanation: in a person in the process of education, the habit of obedience to authorities is laid, and this habit is very persistent, and completely unconscious. Example: Dr. House advertising a drug or something related to medicine. Although the actor is not at all versed in medicine, many will stupidly follow his authoritative advice.