Color of the year.

The Pantone Color Institute has named Viva Magenta its color of the year 2023. This year's color is powerful and inspiring. This is a new animated red that revels in pure joy, encourages experimentation and self-expression without limits, an electrifying and boundless hue that manifests itself as a standout statement. According to the Color Institute, this is a strong and bold shade that is suitable for rebelliousness, and supports inclusivity, and brings something alive and real to the world of technology. This shade is inspired by the color of cochineal, an insect from which the substance is extracted to obtain a natural dye - carmine.