VIVA LA RESISTANCE
[Wellness]
November 16, 2022
Augustinus Bader challenged the beauty world with the unheard-of statement: “All your skin needs is one cream.” No eye creams, neck creams, serums, tonics. Because everything else is marketing, cosmetic brands put us on a daily beauty routine and force us to buy new jars. So, the brand entered the market with just two products that were designed for different skin types: The Cream and The Rich Cream. Everything, nothing more! Did this uncompromising honesty work? Has the company managed to win the love of the consumer? Yes! Augustinus Bader managed not only to grow from $7 million to $70 million in just 2 years, but also seriously shake the traditional foundations of the cosmetic world. Have you heard of this brand?