A city in the Netherlands is the first in the world to ban meat ads.

Dutch Haarlem will become the first city in the world to ban meat advertising in public places. The law will come into force in 2024. The deadline was postponed due to already existing contracts with manufacturers. The measure should help fight the climate crisis. Meat products in a city of 160,000 cannot be advertised on buses, at bus stops, city lights, or billboards. The ban will also affect the promotion of fossil fuel consumption - advertising of cars with internal combustion engines and flights for the holidays.