The effect of the present moment

We have difficulty relating "me today" to "me tomorrow," so we often allow ourselves to do what we like to do now, leaving "those we will be later" to take the blame for these fleeting pleasures. Many of us live as if they are timeless, so they tend to put difficult things off. Case in point: During research, 74% of shoppers, when choosing a meal for the week, preferred healthy fruit. And when they were asked to make a choice for the current day, 70% of experiment participants chose chocolate. The solution: try not to identify "you today" with "you tomorrow." Imagine that tomorrow will be another person, and remember that no one but you can do your job.