Apple has topped the list of most valuable brands for the first time since 2015.

Last year's leader - Amazon - immediately moved to third place, also losing to Google. The rest of the top ten: • Microsoft - $611 billion; • Tencent - $214 billion; • McDonald's - $196 billion; • VISA - $191 billion; • Meta - $186 billion; • Alibaba - $169 billion; • Louis Vuitton - $124 billion